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GI_Forum 2021, Volume 9, Issue 2
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Verlag der Österreichischen Akademie der Wissenschaften Austrian Academy of Sciences Press
A-1011 Wien, Dr. Ignaz Seipel-Platz 2
Tel. +43-1-515 81/DW 3420, Fax +43-1-515 81/DW 3400 https://verlag.oeaw.ac.at, e-mail: verlag@oeaw.ac.at |
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DATUM, UNTERSCHRIFT / DATE, SIGNATURE
BANK AUSTRIA CREDITANSTALT, WIEN (IBAN AT04 1100 0006 2280 0100, BIC BKAUATWW), DEUTSCHE BANK MÜNCHEN (IBAN DE16 7007 0024 0238 8270 00, BIC DEUTDEDBMUC)
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GI_Forum 2021, Volume 9, Issue 2, pp. 251-258, 2021/12/28
For more sustainable urban behaviour and mobility, innovative methods are needed to change behaviour. We discuss the results of an explorative study of the use of a personal mobility tracker (a digital, data-based tool) to motivate users to adopt a more sustainable city lifestyle. We examine motivational techniques that can influence citizens’ personal mobility on a day-to-day basis. Using a personal mobility app that incorporates gamified elements and nudging, citizens become part of a community. They are motivated to cycle more and to explore sustainable services in the city through tours and visiting points of interest. We present the first results of a trial of this mobile app: characteristics of users, and empirical data that indicate a change in cycling behaviour. We also show effects of nudging on personal mobility.
Keywords: sustainability, nudging, mobility behaviour, mobility tracker