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Innovation for Sustainable Cities: The Effects of Nudging and Gamification Methods on Urban Mobility and Sustainability Behaviour

    Claudia Luger–Bazinger, Veronika Hornung–Prähauser

GI_Forum 2021, Volume 9, Issue 2, pp. 251-258, 2021/12/28

doi: 10.1553/giscience2021_02_s251

doi: 10.1553/giscience2021_02_s251


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doi:10.1553/giscience2021_02_s251



doi:10.1553/giscience2021_02_s251

Abstract

For more sustainable urban behaviour and mobility, innovative methods are needed to change behaviour. We discuss the results of an explorative study of the use of a personal mobility tracker (a digital, data-based tool) to motivate users to adopt a more sustainable city lifestyle. We examine motivational techniques that can influence citizens’ personal mobility on a day-to-day basis. Using a personal mobility app that incorporates gamified elements and nudging, citizens become part of a community. They are motivated to cycle more and to explore sustainable services in the city through tours and visiting points of interest. We present the first results of a trial of this mobile app: characteristics of users, and empirical data that indicate a change in cycling behaviour. We also show effects of nudging on personal mobility.

Keywords: sustainability, nudging, mobility behaviour, mobility tracker