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eco.montJournal on Protected Mountain Areas Research and Management
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Verlag der Österreichischen Akademie der Wissenschaften Austrian Academy of Sciences Press
A-1011 Wien, Dr. Ignaz Seipel-Platz 2
Tel. +43-1-515 81/DW 3420, Fax +43-1-515 81/DW 3400 https://verlag.oeaw.ac.at, e-mail: verlag@oeaw.ac.at |
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DATUM, UNTERSCHRIFT / DATE, SIGNATURE
BANK AUSTRIA CREDITANSTALT, WIEN (IBAN AT04 1100 0006 2280 0100, BIC BKAUATWW), DEUTSCHE BANK MÜNCHEN (IBAN DE16 7007 0024 0238 8270 00, BIC DEUTDEDBMUC)
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Eco.mont Vol. 16 Nr. 1, pp. 35-38, 2023/12/28
Journal on Protected Mountain Areas Research and Management
Within the framework of the Interreg project Balance for Nature and People (BANAP), the management of the Carinthian part of the Salzburger Lungau & Kärntner Nockberge Biosphere Reserve has developed an online Marketing /Sales/Distribution system for products from the Nockberge region. Regional producers are provided with a modern, future-proof distribution system in order to optimize internal ordering processes on the one hand, and to offer customers, both business and private, the possibility of ordering products online 24/7. In addition to the ordering option, customers can access more detailed information about the products, including availability.
Keywords: Nockberge region, regional products, distribution system, online marketing, Interreg project, BANAP, agrobiodiversity