New online marketing / sales system for products from the Carinthian part of the Salzburger Lungau und Kärntner Nockberge Biosphere Reserve (Austria)

Günter Köck; Heinrich Mayer

doi:doi:10.1553/eco.mont-16-1s35

Valerie Braun – Margreth Keiler – Günter Köck (Eds.)

eco.mont

Journal on Protected Mountain Areas Research and Management

Valerie Braun
is Managing Editor of eco.mont and Project Manager of several projects at the Institute for Interdisciplinary Mountain Research at the Austrian Academy of Sciences (ÖAW)

Margreth Keiler
is Director of the Institute for Interdisciplinary Mountain Research at the Austrian Academy of Sciences (ÖAW)

Günter Köck
is Director of the National Research Programmes at the Austrian Academy of Sciences (ÖAW)

ISSN 2073-106X Print Edition
ISSN 2073-1558 Online Edition

ISBN 978-3-7001-95801 Online Edition

Journal on Protected Mountain Areas Research and Management 16/1
01/2024 online edition
Die print-Edition erscheint in der innsbruck university press

License: This article is licensed under a Creative Commons Attribution License: CC BY-NC-ND 4.0

“eco.mont – Journal of Protected Mountain Areas Research and Management” was founded as a joint initiative of the Alpine Network of Protected Areas (ALPARC), the International Scientific Committee on Research in the Alps (ISCAR), the Austrian Academy of Sciences and the University of Innsbruck. “eco.mont” offers a platform specifically for scientists and practitioners working in and on protected mountain areas in Europe and overseas. Target audiences of the journal are scientists from all related disciplines, managers of protected areas and an interested public including practitioners, visitors, teachers, etc.“eco.mont” is available by open access under CC BY-NC-ND-Licence from the Austrian Academy Press and in a printed version from Innsbruck University Press. Alpine protected areas play a key role in biodiversity conservation, but also in monitoring species and habitats. Since its first issue, eco.mont has published articles on long-term monitoring programmes in different areas of the Alps.

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New online marketing / sales system for products from the Carinthian part of the Salzburger Lungau und Kärntner Nockberge Biosphere Reserve (Austria)

Günter Köck,

Heinrich Mayer

Eco.mont Vol. 16 Nr. 1, pp. 35-38, 2023/12/28

Journal on Protected Mountain Areas Research and Management

doi: 10.1553/eco.mont-16-1s35

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doi:10.1553/eco.mont-16-1s35

Abstract

Within the framework of the Interreg project Balance for Nature and People (BANAP), the management of the Carinthian part of the Salzburger Lungau & Kärntner Nockberge Biosphere Reserve has developed an online Marketing /Sales/Distribution system for products from the Nockberge region. Regional producers are provided with a modern, future-proof distribution system in order to optimize internal ordering processes on the one hand, and to offer customers, both business and private, the possibility of ordering products online 24/7. In addition to the ordering option, customers can access more detailed information about the products, including availability.

Keywords: Nockberge region, regional products, distribution system, online marketing, Interreg project, BANAP, agrobiodiversity

Online Edition Table of Contents www.oeaw.ac.at/ecomont About Editorial Board Guidelines Contact CC BY-NC-ND 4.0

Published Online: 2023/12/28 09:45:34

Object Identifier: 0xc1aa5572 0x003eb8e7

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Rights: https://creativecommons.org/licenses/by-nc-nd/4.0/

Valerie Braun – Margreth Keiler – Günter Köck (Eds.)

eco.mont

Journal on Protected Mountain Areas Research and Management

New online marketing / sales system for products from the Carinthian part of the Salzburger Lungau und Kärntner Nockberge Biosphere Reserve (Austria)

Abstract