Mitteilungen der Österreichischen Geographischen Gesellschaft Band 165/2023, pp. 39-62, 2024/05/21
Band 165 (Jahresband), Wien 2023
Volume 165 (Annual volume), Vienna 2023
Retail, shopping and consumption are important determinants of the modern city, its society, way of life, spatial structure, and its economy. Over the past 20 years, Belgrade, the capital of Serbia, has been marked by changes in the retail sector in terms of the structure of retail facilities, shopping space, consumer behaviour and mobility. This research focuses on the shopping movements within the two distinctive consumer populations: the employed and the non-employed (unemployed, retirees, housewives), addressing the similarities and differences between them. It relies on the data from a survey on the daily mobility of residents in the territory covered by the Belgrade Master Plan, which included 15,006 respondents. The main research method is a spatial analysis that has allowed the identification of the spatial patterns of shopping mobility and the underlying rules. Our results have shown that the dispersion of shopping, attraction zones and loyalty to the neighbourhood influence and shape the patterns of shopping mobility in Belgrade.
Keywords: Shopping, spatial patterns, attraction zones, dispersion, central places, Belgrade, Serbia
