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GI_Forum 2020, Volume 8, Issue 1Journal for Geographic Information Science
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Verlag der Österreichischen Akademie der Wissenschaften Austrian Academy of Sciences Press
A-1011 Wien, Dr. Ignaz Seipel-Platz 2
Tel. +43-1-515 81/DW 3420, Fax +43-1-515 81/DW 3400 https://verlag.oeaw.ac.at, e-mail: verlag@oeaw.ac.at |
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DATUM, UNTERSCHRIFT / DATE, SIGNATURE
BANK AUSTRIA CREDITANSTALT, WIEN (IBAN AT04 1100 0006 2280 0100, BIC BKAUATWW), DEUTSCHE BANK MÜNCHEN (IBAN DE16 7007 0024 0238 8270 00, BIC DEUTDEDBMUC)
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GI_Forum 2020, Volume 8, Issue 1, pp. 119-136, 2020/06/25
Journal for Geographic Information Science
SafeGraph is a commercial provider of massive Point of Interest (POI) data, including visitation patterns in North America. Although the data source does not share specific travel trajectories, the data available includes daily and monthly POI visitation numbers for over 160 categories, as well as information about where visitors come from and which other POI categories they visit. This allows analysts to gain insight into travel behavior in a geographic region over time. This study analyzes various aspects of visitation patterns that can be derived from the SafeGraph dataset for Florida. Using three major Florida cities, namely Miami, Orlando and Jacksonville, temporal patterns of daily and monthly visit numbers are correlated between various POI categories, and the effect of a short event (Hurricane Irma) on daily visitation numbers around the event is explored. In addition, travel distances from home to POIs are compared between different POI categories, and Ordinary Least Squares (OLS) regression models are used to identify factors associated with increased or decreased distance between home and a specific POI category. The study concludes that the aggregated data provided on the SafeGraph platform helps the GIScience community to learn more about travel patterns in both the spatial and the temporal domains.
Keywords: Travel behavior, visiting patterns, Point of Interest, Florida, hurricane, urban environment